Clik here to view.
Quick Hits: Facebook Settles with the FTC, Cyber Monday vs. Other Mondays
ADOTAS – Facebook has settled Federal Trade Commission charges that it shared data from its users after telling users said data would remain private. The FTC brought up eight counts, some of which are...
View ArticleClik here to view.
Data Provider V12 Group Jumps on eXelate’s Platform
ADOTAS – Today, offline audience data provider V12 Group and data management and marketing company eXelate announced they’d partnered to allow agencies and advertisers insights from V12′s data, which...
View ArticleClik here to view.
eXelate Data and Turn Platform Meld, Promising More and Faster Decisions
ADOTAS – Data management and marketing company eXelate has integrated its data into audience insights provider Turn‘s audience platform, the two companies jointly announced today. With Turn boasting...
View ArticleClik here to view.
TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing
ADOTAS – What’s that old saying? “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to...
View ArticleClik here to view.
eXelate Launches Custom Audience Modeling Tool for Long-Term Brand Affinity
ADOTAS – Data management and digital marketing services provider eXelate launched a new audience modeling tool, maX Brand, today. Building off of the company’s earlier maX Performance tool, which aims...
View ArticleClik here to view.
eXelate Raises $12 Million in Series C Funding
NEW YORK (September 24, 2012) – eXelate, the leading data and analytics engine making big data work for digital advertisers, today announced the closing of a $12 million third round of funding led by...
View ArticleClik here to view.
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s...
View ArticleClik here to view.
The Big Data Fallacy: Is Your Targeting Data Transsexual?
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR...
View ArticleClik here to view.
AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA
eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s...
View ArticleClik here to view.
New eXelate Data Optimization Service Creates More Effective Smart Data Pools
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign...
View ArticleClik here to view.
AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal...
ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and...
View ArticleClik here to view.
Moving from Big Data into an Era of Smart Data
ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data...
View ArticleClik here to view.
AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks
ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann...
View ArticleClik here to view.
eXelate Expands Global Data Coverage Through Strategic Partnership With...
NEW YORK, December 19, 2013 (ADOTAS) — eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the forging of an alliance with a leading...
View ArticleClik here to view.
GfK MRI Brings New Accuracy, Breadth To Online Targeting
New York, March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on...
View ArticleClik here to view.
Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends
ADOTAS – Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a...
View ArticleClik here to view.
BrightRoll Partners with eXelate, Precision Market Insights from Verizon
SAN FRANCISCO, May 22, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced new partnerships with eXelate and Precision Market Insights...
View ArticleClik here to view.
eXelate Announces Leadership Additions to Drive Global Expansion of Data...
NEW YORK, June 26, 2014 (ADOTAS) – eXelate, the leading independent data platform, today announced the addition of senior executives to its management team and Board of Directors who will lend their...
View ArticleClik here to view.
eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach
(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers...
View ArticleClik here to view.
BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem
BrightRoll, the industry’s leading programmatic video advertising platform, announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced...
View Article
